When De’rren “Wicked” Clouden sets himself to task good things are bound to happen; and his latest endeavor Big Impact Entertainment, is not exception. Wicked realizes that drive and ambition alone, merely aren’t enough to make
it in today’s cut throat record industry. Being no novice- how could you be after selling over 76,000 units- he understands that beyond
insurmountable passion to succeed, it is essential to obtain a firm foundation, a
clear vision, and a top notch team to aid you along. Don’t be fooled, this isn’t a
tale of a starry-eyed kid blinded by the myth of fame. No, this is the
prologue documenting a “gudda” kid done good. The adventures of a man who would one day reign as king, despite being surrounded by pretenders to the thrown.Big Impacts’ genesis of course takes place in the past. Unlike, many
of his contemporaries, Wicked isn’t privy the luxury of fictionalizing his tales of
struggle. If you ever hear him make an utterance of tragedy, be assured
every syllable is true. Getting his start in the early ‘90s, Wicked was
signed to the now defunct imprint Bull Dog Records where he sat on the
roster for three years. After having a less than satisfying run with
the company, he left for a seemingly brighter prospect with Big Boy Records, Boot Camp Clique; a project featuring not only himself but, the prolific artist Mystical and Black Menace. Luck would have it that the group
would not see much light, two weeks after completing the album the label came
under federal investigation. Later, that year Wicked found himself in a
venture with a relative that lead to less than satisfactory results and
much disappointment.It goes with out saying that a roller coaster of highs and tragic lows
plagued Wicked in the coming years. He would soon find tutelage
producing music for adult films, gaining not only a strong portfolio and business
know-how, but would also earn him an AVN Award. With out fail in the wind fall of success swept tragedy. This time fate found Wicked jailed. At this particular stage most individuals would see this an end. Not many are able
to withstand of such a tumultuous life, it takes a great deal of character
and tenacity to do what Wicked did next. While, serving his sentence instead of becoming embittered, he found new passion. Wicked was not only capable of making sense of his current situation, he was now able to see beyond
it. He saw the failings of those before him. He was able to visualize a life righting with in himself, that in which  his environment was wrong. He in other words he let prison be his place of reform; and fortunately for
the rest of us this had little to do with concrete and bars.
Along with his cohort Jay Starr, Wicked was read to make and everlasting imprint on  his community. Their venture Big Impact Entertainment, is reforming the way record labels are run. These young men realize that a
company such as this serves a microcosm of what is happening in the “gudda”.
As critics of the system they make a concerted effort to be positive
influences on society and started at the top with a Wicked in place as
unwaveringly strong leader. This can be found in countless articles and
interviews where Wicked preaches the gospel of Big Impact, proselytizing the
need for a familial corporate structure.  In turn the Big Impact Army
(calling them artist is simply an exercise in understatement) have a high set of standards to live by. Every track laid down must not reach for but, aim above a very strict moral code. Dare to call these artist role models
because, they are. And they proudly wear their status as badges of honour
and courage, unlike most of their colleagues. Every man and woman from the
janitor to the CEO are under a mandate not only to represent change but, to embody it.
Artist on the Big Impact roster face unique challenges. They some how effortlessly maintain the aspects of being positive role models while understanding above all that the block is real. In turn, their founders manage to retain a familial yet, business like atmosphere. As artist and businessmen they understand that there is a delicate balance involved in
running their venture. As thus, not only are the contracts fair but so is the discipline.
In 2005, with the eminent release of the